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Established in 2005, Changshun Appliances is the first large-scale wholly-owned enterprise in China that integrates research, development, production and sales of baking appliances. In order to meet the market demand, we have worked hand in hand with the R&D team of Blue Belt College in France, which has been carefully built over two years. Brand is committed to conducting the concept of healthy green life, with the latest fresh and safe raw materials, with the same safe and superior household baking appliances, to enhance your experience of home baking courses and presentation in your life.
Service content:
2014 - Brand creation
2015 - 2017 Changshun Appliance Brand Design
2018 - Create a Croissant sub-brand
2019 - Croissant brand upgrade
Professional baking skills training, healthy and safe nutrition of baking raw materials.
The customer base is mainly housewives and young white-collar workers. The 20-30 years old have the taste and consumption, and they tend to satisfy the vanity, pay attention to the atmosphere and quality, and have strong economic consumption. They will purchase the main force that is considered valuable and the family and family consumption.
Brand positioning
Promoters and advocates of baking culture and lifestyle
Functional orientation
Baking skills learning platform, increase the fun of life, enrich lifestyle, make friends and contact friends platform.
C&S belongs to the initial stage, so extensive associative graphics + text logo conforms to the development stage. Graphic labels provide a basis for clear brand positioning and product attributes. Graphic associations are easy for consumers to understand brand products and brand demands, and can make logos have richer connotations.
Based on brand positioning, reflecting the industry attributes, baking product attributes and the leisure demands of the third space, we integrate wheat, rolling pin, school emblem and other elements.
The color is light green and coffee, reflecting the industry attributes, and the use of brown yellow makes people feel comfortable and warm. It can create a happy and intimate atmosphere. The warmest color in the warm color system is a rich, happy and happy color.
What is the essence of a happy life?
It's like the process of baking, using moulds, raw materials, stirring, kneading, fermenting, baking, baking, out of the oven. Create affection, love and friendship with your heart. The person who likes baking must be a person who loves life. This is not only because baking needs skillful hands and ideas, but also because it is a process of reconciling, fermenting and baking one's own love for life, loved ones and friends.
Family affection
Sweet and mellow baking food can warm the family and bring health and delicacy to the family. In leisure time, bathed in the fragrance from the oven, happiness, like the cake in the oven, will expand and grow. At the same time, we will feel the love of relatives, put aside the pressure of work and the troubles of life, share our joy with family members, and enjoy the harmonious and happy family atmosphere.
Love
First love is like lemon tart, sour and sweet, when in love like heavy cheese cake, the taste is mellow, such as the combination of coffee and cheese Tiramisu, intimate. Involve your love for your lover in the dough, let love continue to warm up in the oven, and taste the beauty of love in the fragrance.
friendship
Just like the fermentation process in baking, it will not be diluted by time, but will be perfumed by time. Getting along with friends is like kneading noodles. We should grasp the proper measure, strength and appropriately invite three or two friends to create together, so as to make sharing more meaningful and happy for a longer time. We should create a Qifeng cake, which symbolizes the precious friendship with each other.
The process of baking creation embodies the perception of life and the rich emotion behind the creation of delicious food. In the process of baking, you should be patient and meticulous enough, there will be eager expectations and happy results, inevitably, there will always be regrets and even frustration. Baking taste, in addition to the sweet and fragrant success, will also have the bitter and astringent failure, all the sour and sweet taste baked in the creation, joy, anger and sorrow will turn into a long song, at any time aftertaste. In fact, baking is not the process of life, the taste of life?
The existence of baking training in Changshun makes people have more space to relax in their busy life, to taste baked food, to chat and gather, or to think about life... Here is a journey of freedom from taste to soul.
Create desserts, bread and cakes to convey free life, so that people can enjoy free time while tasting delicious food.
Enjoy Friendship - Enjoy a baking piece made by ourselves, invite three or two friends to enjoy afternoon tea time, so that the meaning of sharing is stronger and the time of happy gathering is longer.
Enjoy Love-Enjoy the Sweet Happiness of Baked Food's Full Fragrance, Attractive Shape, Soft and Rich Taste
Enjoy Family Feelings - Enjoy the joy of parents and children, warm the family, let the strong love become more fragrant and mellow.
We want to build the storefront as our biggest salesperson, the largest sales team, the largest advertising media, and the comprehensive media of the terminal is the design to guide the purchase of psychology! At the end of the terminal we implant the elements of the chef's hat, we use the symbolic information energy to create a popular view, concentrating attention and value to convey the high-efficiency super-energy communication symbol. A banner that carries brand equity and delineates barriers to competition. As a symbol, the visual expression of the product image, the image carrier is the smallest memory fragment of the product image, and is the core of vision. A consumer can remember at a glance, understand immediately, and recognize it at the terminal.
C&S home attracts attention from many sides when it is open, and also gets praise and favor from many customers. We focus on the strategic analysis of brand culture, because brand is not only a commodity, but also the inheritance and dissemination of cultural ideas. Once the core issues of culture are solved, other problems will be solved. Always stand at the customer's point of view, pay attention to customer service needs and services. All our strategies and image designs take into account the ideas and interests of target consumers. In this way, the final achievements must be remarkable.
C&S Baking Mother Company, founded in 2005, is a large-scale wholly-owned joint-stock enterprise integrating research, development, production and sales of baking appliances. The company focuses on the production of baking utensils suitable for the production needs of large and medium-sized food industry.
With the vigorous development of domestic baking industry, the sales network of Shanghai C&S baking appliances has spread over more than 20 provinces and cities of the motherland. With its unique quality advantages and professional services, Changshun brand is also favored by overseas markets. Its products are exported to more than 20 countries and regions, such as Europe, America, Middle East and Southeast Asia.
